Music VIdeos
Burn the Witch —
- Diegetic bird singing
- Cartoonish
- Fade in and from black transitions
- Red Cross on doors links to plague
- A noose for public hanging
- Plot twist
- Society is being obsessed and judged by an outsider and at the end he is burnt
- Trumpton style animation
- Intertextual link to 1984 totalitarianism
- Links to the hot fuzz movie
- Idea of a cult
- Historial links to old torture methods
- Paganism - burning man festival
Heaven —
- Working class
- gangs, drugs or prostitution subtle references
- Frequent low angle shots which represents looking down on people
- Camera grain and lens flare
- Mixture style music video
- Religious lyrics
- Theorists include Newman, butsch, Lawler, Alvarado
- Homeless are 17 times more likely to be victims of violence, nine times more likely to commit suicide
- Ethnic minorities now account for up to 40 per cent of all homeless households in England, despite being just 15 per cent of the population
Media revision
Advertising
Shelter —
About the company
- For every £1, 21p spent on fundraising and 79p spent on helping
- Offer face to face services, a national helpline, online advice, legal support
- Founded in 1966
- 3 million people were living in slums
- 50 years later 100,000 children are homeless
- In 1980 convinced government to give social housing tenants the same security of tenure as private renters
About the poster
- Rhetorical questions
- Fake friendship established
- Intertextual link to search bar and anchorage
- Use of ‘we’
- Red font
- Sanserif font
- Website linked
- Sad expression
- ordinary people in distress
- Gender and age diversity - no disabled even though in 2009 40% of homeless people in US were disabled
Lucozade —
About the company
- Lucozade used to be marketed as a medical drink
- Had to rebrand multiple times, including 1998 where it was masculine and working class
About the poster
- Yellow and blue colours match the drink brand
- San serif font
- Pun and intertextual link
- ‘yes’ is positive and anchorage
- Direct address and ‘game face’
- Information about the player which could be an intertextual link to trading cards
- Product displayed larger than it would really be
- Tries to make audience believe it is true facts (logical advertising)
- Conventional of an energy drink advert (blue, bright, enlarged image, sanserif, direct mode of address, simplistic)
Old Spice —
About the company
- Rebranding. In the 80s there was minimal editing and shows prize of female, and 90s shows a man on a bike and is masculine
- Founded in the 30s as nautical themed
- Discontinued women’s fragrances so only for men
- Women were targeted in adverts as they became responsible for 50% body wash purchases
About the poster
- Direct mode of address
- Saturated colours
- Body is part of the beach
- Male gaze of a woman in a bikini
- Volcano represents masculinity
- A bold, capital non-serif font
- Cursive signature
- Fantastical images
- Product matches the background image
- Head in the sand is surreal - all of it is
- Rule of thirds
- Barthes semantic code
- Anchorage makes fun of ‘false claims’ and parodies other adverts
