Music Videos - Revision

Music VIdeos

Burn the Witch — 

• Diegetic bird singing
• Cartoonish 
• Fade in and from black transitions
• Red Cross on doors links to plague 
• A noose for public hanging 
• Plot twist
• Society is being obsessed and judged by an outsider and at the end he is burnt 
• Trumpton style animation
• Intertextual link to 1984 totalitarianism 
• Links to the hot fuzz movie
• Idea of a cult
• Historial links to old torture methods
• Paganism - burning man festival

Heaven —

• Working class
• gangs, drugs or prostitution subtle references
• Frequent low angle shots which represents looking down on people
• Camera grain and lens flare
• Mixture style music video
• Religious lyrics
• Theorists include Newman, butsch, Lawler, Alvarado 
• Homeless are 17 times more likely to be victims of violence, nine times more likely to commit suicide
• Ethnic minorities now account for up to 40 per cent of all homeless households in England, despite being just 15 per cent of the population 

Media Language and Representation: Burn the Witch video

Radiohead - Burn The Witch

does not feature the artist(s) but celebrates the power of narrative and signification and a postmodern emphasis on intertextuality. The video contrasts clearly with the representations featured in Heaven

Burn the witch
diegetic bird singing
cartoon-ish
fade in and from black transitions
red cross on doors
a noose for public hanging
hesitant
at end someone is burnt unexpectedly (plot twist)
society is being observed and judged by a man/officer and at the end he is burnt
trumpton style 
utopian representation but some bad undertones

Theoretical framework

Learners will develop their understanding of the media through the consistent application of the four areas of the theoretical framework:

•media language: how the media through their forms, codes, conventions and techniques communicate meanings

•media representations how the media portray events, issues, individuals and social groups

•media industries: how the media industries’ processes of production, distribution and circulation affect media forms and platforms

•media audiences: how media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves. 

Burn the witch

only the whites

red x links to plague

another intertextual link to 1984 totalitarianism

link to the hot fuzz movie  (facade of perfect society)

idea of a cult (woman and 5/6 masked men with swords)

historical links to old torture methods (finding witches)

paganism   - burning man festival 

produced by trumpton shire , older generation can watch and like it. intertextual link.  model town

man and woman on the see-saw , decorated which can show them trying to seem normal? chair on the see-saw 

lyrics 'abandon all reason, avoid all eyecontact, do not react, shoot the messengers' 1984 book reference. listen to the mayor 

slogan 'burn the witch', women being manipulated social context. men have the most power hegemonic

'cheer at the gallows' being forced to be happy and enjoy where they are.  

https://www.slideshare.net/jphibbert1979/media-and-collective-identity-theory-revision?next_slideshow=1 theories to use

Burn the witch analysis

Media Language and Representation: Heaven Video

OCR Spec:•Learners should investigate how the elements of the theoretical framework for media language are used to construct representations that appeal to particular audiences, including a consideration of the influence of historical, social and cultural contexts. Consideration should be made of media language elements specific to music videos such as camera shots, angles, lighting, settings, locations, costumes, props, makeup, editing and sound as appropriate.

Designated videos

Emily Sande– Heaven

feature their respective artist(s) and are a mixture of performance and narrative, and raise a number of similar representational issues surrounding ‘street life’.

emeli sande heaven analysis from elleguyan

Historical, social and cultural contexts 

Heaven

“Those sleeping on our streets are exposed to everything from sub-zero temperatures to violence and abuse, and fatal illnesses. They are 17 times more likely to be a victim of violence, twice as likely to die from infections, and nine times more likely to commit suicide. What’s worse, we know these figures are likely to be an underestimate.”

Neither Manchester City Council nor any other authority records these deaths. There is thus no data that would allow us or anyone else researching the issue to build a picture of what, collectively, their circumstances, locations or causes of death might tell us.

'Homeless people in Windsor have said they are being moved off the streets to make way for Princess Eugenie's wedding.' 
The event will cost more than £2m in public money 

"Ethnic minorities now account for up to 40 per cent of all homeless households in England, despite being just 15 per cent of the population."